Widgety is more than ‘just’ a technology platform, offering the most comprehensive cruise and tour content within the travel industry. We use one platform, built in house, designed to increase the speed of the customers’ journey from enquiry to booking.
Every operator has a Widgety login, giving full visibility of your brand, training links, how to book, and all the agents that receive your content feed globally – and also the ones that don’t.
Easy Onboarding & Setup: Getting started is quick and easy. We’ll guide you through every step of the process, and with the help of your dedicated account manager, you’ll be up and running in no time.
Simplified Content Management: We consolidate all operator content in one place, in immense detail; no matter how complex.
Instant Visibility: Every time you upload content, it’s immediately available to agents. This ensures they always have the latest information without needing to manually update.
Ongoing Support: Once the content is live, it will be continually updated by our team. Our support team is also available to help you manage your content with ease, across the travel industry.
Full Visibility: Your operator login provides full visibility of all your content. You can view every holiday, check current pricing and availability, and see which agents are accessing your content, as well as those who aren’t.
Third-Party Travel Technology Companies: We supply our content to appear on websites, back office systems and quotation software.
With the introduction of our Dashboard and AI Chatbot in 2026, we’ll also be able to offer unique analytics and insights into how agents interact with your content, and how your brand performs across the wider industry.
Traditionally, if an agent wanted to display up-to-date itineraries, pricing, and availability on their website, they would have to contact each cruise line and tour operator individually, request their API feed, and somehow integrate it into their system.
This process is time-consuming and often inefficient, as APIs differ in format, complexity, and reliability, with no industry standard to follow.
That’s where Widgety comes in.
We gather all of the different data sources — whether from APIs, flat files, or spreadsheets — provided by cruise lines and tour operators, and input them into our system. The quality of all content is monitored, and any inconsistencies are investigated and corrected. Our technology then standardises and maps this information into one simple, unified format.
Using that standardised data, we create user-friendly Widgets, such as our embeddable Widget and Ship iFrames, or our API. Travel agents can easily integrate these Widgets into their websites or quoting systems to provide their clients with accurate and up-to-date holiday options.
Data provided by operators is enhanced by our in-house team who manually build and maintain:
Using the comprehensive content we provide, travel agents can offer customers a content-rich experience, complete with detailed day-by-day itineraries, offering more depth and visual appeal than what many operators provide on their own websites.
We cover everything from simple itineraries to detailed, multi-day trips, ensuring that every aspect of a cruise, tour or combined cruise and tour trip is well represented. Whether you offer cruises, tours, or a combination of both, Widgety allows you to input all necessary details.
Accommodation & Dining
Detail the type of accommodation, restaurants, menus and included services.
Pricing Options
Set pricing based on group sizes, single occupancy, fare sets, and special promotions.
Itinerary Breakdown
Provide a day-by-day breakdown of what travellers can expect, including activities, excursions, transfers, and an interactive map.
Ship Profiles
From cabins to dining rooms, public areas, and decks, agents can access detailed ship content to provide their clients with in-depth information, and easily answer their questions.
Cabin Images and Deck Plans
Update agents with the latest images and descriptions of cabins, suites, and amenities after ship refits.
FAQs
Ensure agents can easily answer customer questions with a detailed FAQ section.
Accommodation
Detail the type of accommodation and specify any included services.
Itinerary Breakdown
Provide a day-by-day breakdown of what travellers can expect, including activities, excursions, transfers and an interactive map.
Pricing Options
Set pricing based on group sizes, single occupancy, fare sets, and special promotions.
FAQs
Ensure agents can easily answer customer questions with a dedicated and detailed FAQ section.
Travel is a visual experience, and having high-quality images and videos can be a game-changer for agents and customers alike. Widgety lets you upload:
Destination Images and Videos
Enable agents to easily showcase destinations, excursions, and experiences.
Social Media and Print Assets
Provide agents with ready-to-use social media posts, banners, and print materials to promote your brand across their own channels.
Trade Resources
Selling guides, promotional posters, brochures and other trade resources can be uploaded, to help agents sell your holidays more effectively.
Widgety works with agents ranging from small independents to consortia, and the largest homeworking groups. We have a solution to suit all budgets and all levels of IT ability.
Case Study: Barrhead Travel
Over 50 Barrhead Travel branches, and over 850 agents (including in-store agents, homeworkers and call centre agents) use Widgety daily to support customer conversations. These agents rely on Widgety to:
Agents often need immediate answers, which they can easily and quickly find using Widgety.
There are four main ways an agent can access your content using Widgety, click each link to find out more:
From 2026, we’ll launch a major data and analytics program, showing operators:
In 2026, we will also launch our AI chatbot:
Andy Harmer – Director, CLIA UK & Ireland
We currently take GBP, EUR, USD, CAD, AUD and NZD. View more information on markets here.
We work with nearly all ocean, river and expedition cruise lines, leading tour operators, and holiday providers. View our current list here.
Presently over 90% of UK travel agents use Widgety. We provide all cruise and tour operators with a dashboard. Here they can review all the content we have, check all their holidays are loaded, see the current pricing plus view a list of all agents taking that content from Widgety. They can also see the Widgety clients that are not working with them.
We are not a travel agent, we don’t sell holidays, or build websites. We’re also not affiliated with any specific third party.
We have a range of our own products, including our comprehensive Widgety API and a selection of easy-to-install Widgets. Widgety also have a range of solutions from third parties, which you can see in our Marketplace.
We don’t charge for distribution. Our pricing is determined by the size of your cruise fleet and whether it's ocean or river. For tour operators, we currently offer a fixed fee. As we expand, we may introduce pricing models for different markets, but for now, everything is included.
Easy! Simply get in touch with us via our contact form below, or by emailing sales@widgety.co.uk
That depends on how complex your product is, the IT you have already and the size of your fleet (if applicable). While we try to get you up and running as quickly as possible, integration schedules can mean a short wait before you're fully set up. However, we can quickly set up your brochures, trade resources and media.
