Widgety is more than ‘just’ a technology platform, offering the most comprehensive cruise and tour content within the travel industry. We use one platform, built in house, designed to increase the speed of the customers’ journey from enquiry to booking.
Every operator has a Widgety login, giving full visibility of your brand, training links, how to book, and all the agents that receive your content feed globally – and also the ones that don’t.
Widgety is the sales, marketing and training resource trusted by 90% of UK cruise-selling travel agents. We aggregate content from 70+ cruise lines including ships, itineraries, pricing and brochures. We do not build websites, charge commission or act as a travel agent.
Traditionally, if an agent wanted to display up-to-date itineraries, pricing, and availability on their website, they would have to contact each cruise line and tour operator individually, request their API feed, and somehow integrate it into their system.
This process is time-consuming and often inefficient, as APIs differ in format, complexity, and reliability, with no industry standard to follow.
That’s where Widgety comes in. We gather and monitor all operator data sources: APIs, flat files, or spreadsheets, to fix any inconsistencies and map everything into one unified format.
Using this standardised data, we build embeddable Widgets, our AI Cruise Assistant, and direct APIs. Travel agents can easily integrate these into their websites or quoting systems to offer clients accurate, up-to-date holidays.
We’ll guide you through every step of the process, and with the help of your dedicated account manager, you’ll be up and running in no time.
We consolidate every piece of operator content in one place, in an immense amount of detail; no matter how complex.
Every time you upload content, it’s immediately available to agents. This ensures they always have the latest information without needing to manually update.
Once the content is live, it will be continually updated by our team. Our support team is also available to help you manage your content with ease, across the travel industry.
Your operator login provides full visibility of your content. You can check pricing and availability, and see which agents are accessing your content - and those who aren't.
In addition to our range of Widgety products, we supply our content to third-party providers, so it appears on websites, back office systems and quotation software.
You supply your raw data feeds – your APIs, flat files, spreadsheets, itineraries, pricing and ship content. You also give us access to your trade galleries and resources.
Our in-house team manually enriches your data – building detailed ship profiles, mapping ports, tagging destination media and adding fare sets and inclusions.
We review and update your content, taking the burden off your team. With your Dashboard login, you can easily view your content and request updates at any time.
By giving agents direct, accurate access to your content, Widgety reduces pressure on your BDMs and call centres, ensuring your trade marketing spend delivers real sales.
Agents need immediate answers. Widgety delivers a content-rich experience, combining detailed ship profiles, deck plans, interactive maps, and trade resources, to provide far more depth, visual appeal, and accuracy than what many operators offer on their own websites.
Over 50 Barrhead Travel branches, and over 850 agents (including in-store agents, homeworkers and call centre agents) use the Widgety Dashboard daily
These agents rely on Widgety to explain offers, find images, compare sailings and clarify differences.
Cruise.co.uk use the Widgety API to push all cruise itineraries and ship content to their website and marketing. This ensures their cruise content is always up-to-date and accurate.
Our Embeddable Widget is featured on the internal Inteletravel cruise pages, which are accessed by over 30,000 Inteletravel agents.
The agents use our Widget for training, inspiration and to easily find a cruise for every customer.
Over 50 Travelosophers homeworkers feature cruise content on their micro-sites using our new Embeddable Widget to search cruises and create featured smart-linking pages.
Our revenue model is simple: a fleet-based fee for cruise lines, and agent subscriptions to our API feeds, Cruise Search, Widget, AI MCP or AI Cruise Assistant. We also work with a variety of third party technology providers to ensure your cruises can be easily accessed anywhere.
We are working even more closely with operators, using dedicated account managers for IT and content. This allows you to easily and quickly push your marketing messages, offers and promotions to the trade – making Widgety a key part of your marketing strategy.
Widgety is more than ‘just’ a technology platform, offering the most comprehensive cruise and tour content within the travel industry.
We use one platform, built in house, designed to increase the speed of the customers’ journey from enquiry to booking. Working together, we can combine our tailored content, search widgets, and live booking tools to enhance agent experience and allow you to easily increase sales.
We work with nearly all ocean, river and expedition cruise lines, leading tour operators, and holiday providers. View our current list here.
We currently take GBP, EUR, USD, CAD, AUD and NZD. View more information on markets here.
We are not a travel agent, we don’t sell holidays, or build websites. We’re also not affiliated with any specific third party.
Easy! Simply get in touch with us via our contact form below, or by emailing sales@widgety.co.uk
Presently over 90% of UK travel agents use Widgety. We provide all cruise and tour operators with a dashboard. Here they can review all the content we have, check all their holidays are loaded, see the current pricing plus view a list of all agents taking that content from Widgety. They can also see the Widgety clients that are not working with them.
That depends on how complex your product is, the IT you have already and the size of your fleet (if applicable). While we try to get you up and running as quickly as possible, integration schedules can mean a short wait before you're fully set up. However, we can quickly set up your brochures, trade resources and media.
We have a range of our own products, including our comprehensive Widgety API and a selection of easy-to-install Widgets. Widgety also have a range of solutions from third parties, which you can see in our Marketplace.
We don’t charge for distribution. Pricing is determined by the size of your fleet and whether it's ocean or river. For tour operators, we currently offer a fixed fee. As we expand, we may introduce pricing models for different markets, but presently, everything is included.
