behind the scenes
We are Widgety
Widgety was created in the Summer of 2014, initially providing basic cruise ship content to travel agents. There was a simple API and our first Widget (Meet The Fleet) that allowed a search for ships on our platform. Two years later in 2016 we started adding brochures, expanding the range of ship information and adding in basic itineraries and pricing.
In 2018 we launched an easy to embed Cruise Search with Smart Linking that allowed travel agents to find a cruise ship or range of itineraries and post the link to social media or use in email marketing. Last year saw us starting to work with tour operators to add in their brochures to our platform.
Every relationship is personal and we know and work with the majority of cruise lines in the UK and abroad. We care passionately about the detail and accuracy of the content in our platform.
We have grown our initial team of 2 to 15, ripped up ideas, re-built Widgets and re-envisaged the API. The basic principle has not changed however: Widgety does not not build websites, we are purely a technology platform that tries to make it easy to access the content you require to sell the holidays you wish to focus on.
We build solutions that hopefully fit all budgets, are completely flexible and easy to install. We also make it really clear what you are paying for, what content we have and where it comes from.
January 1, 2014
10 Cruise Lines |
30 Travel Agents
The First Widgets
Brochure RackThe ability to add any brochure from a cruise line into a series of customisable shelves to embed on a website
Ship iFramesThe ability to create an embeddable Widget for a website for any cruise ship.
API V1 Launched
Basic itineraries & pricing manually added via a third party.
API Image Resizer
14 Cruise Lines | 70 Travel Agents
The Cruise Search
The first Widget allowing an embeddable Cruise Search for a website and Facebook page.
API V2 Launched
19 Cruise Lines | 120 Travel Agents
Direct Cruise Line Integrations
Hourly or daily feeds from cruise lines with full pricing and availability.
Trade brochures added.
34 Cruise Lines | 180 Travel Agents
Ships – Every cabin classified by type, grade code, facilities on board. New content on sustainability, plug sockets and more.
Ports & Destinations – New option to request port information, images and destination copy.
Daily Itineraries – The unique daily itinerary for a cruise added where available.
Mon Petit Pois
French & Spanish versions of the Cruise Search launched.
Weekly emails to over 1000 travel agents with updates on all the latest changes on Widgety.
44 Cruise Lines | 240 Travel Agents
54 Cruise Lines | 300+ Travel Agents
Big Changes are Coming
V3 of the Widgety API launched.
Core team expansion from 5 to 9.
75 Cruise Lines | 500+ Travel Agents
10 Tour Operators
Meet The Team
Head of Sales
Head of IT
Head of Content & Marketing
Integrations & IT Support