© 2023 Widgety Limited
Widgety was created in the Summer of 2014, initially providing basic cruise ship content to travel agents. There was a simple API and our first Widget (Meet The Fleet) that allowed a search for ships on our platform. Two years later in 2016 we started adding brochures, expanding the range of ship information and adding in basic itineraries and pricing.
In 2018 we launched an easy to embed Cruise Search with Smart Linking that allowed travel agents to find a cruise ship or range of itineraries and post the link to social media or use in email marketing. Last year saw us starting to work with tour operators to add in their brochures to our platform.
Every relationship is personal and we know and work with the majority of cruise lines in the UK and abroad. We care passionately about the detail and accuracy of the content in our platform.
We have grown our initial team of 2 to 15, ripped up ideas, re-built Widgets and re-envisaged the API. The basic principle has not changed however: Widgety does not not build websites, we are purely a technology platform that tries to make it easy to access the content you require to sell the holidays you wish to focus on.
We build solutions that hopefully fit all budgets, are completely flexible and easy to install. We also make it really clear what you are paying for, what content we have and where it comes from.
January 1, 2014
Basic itineraries & pricing manually added via a third party.
The first Widget allowing an embeddable Cruise Search for a website and Facebook page.
Hourly or daily feeds from cruise lines with full pricing and availability.
Trade brochures added.
Ships – Every cabin classified by type, grade code, facilities on board. New content on sustainability, plug sockets and more.
Ports & Destinations – New option to request port information, images and destination copy.
Daily Itineraries – The unique daily itinerary for a cruise added where available.
French & Spanish versions of the Cruise Search launched.
Weekly emails to over 1000 travel agents with updates on all the latest changes on Widgety.
Head of Sales
Head of IT
Head of Content & Marketing
Integrations & IT Support