Emma Sanger-Horwell on the Widgety AI Cruise Assistant

“Over the last year, we have been trialling the Widgety AI Cruise Assistant across our sales team, and the results have been extremely positive. After initially rolling it out around a year ago, it quickly became clear that this is far more than just another piece of technology – it has become an invaluable selling and support tool within our business.

One of the biggest advantages has been the speed and efficiency it brings to everyday customer enquiries. Provided the Widgety AI assistant is already open on our desktops – which I have encouraged as standard practice across the sales team – staff are able to answer client questions in seconds.

Whether it’s something simple such as “Is there a kids’ club on this ship?” or more detailed questions around passenger demographics, the information is instantly available, allowing us to respond confidently and professionally while the client is still engaged in the conversation.”

“Where my team arguably sees the greatest value is in cruise search and itinerary filtering. For example, if someone asks “Who’s cruising to Grenada in March 2027?” the results appear almost instantly. From there, the search can be refined further with criteria such as budget – “show me options under £3,000 per person” – again delivering immediate, accurate results. This dramatically speeds up the sales process and helps us match clients with the right cruise far more efficiently than traditional methods.

It has also proven to be an excellent quoting and inspiration tool. While we would always provide formal quotations through our usual systems, Widgety AI allows staff to quickly give customers an indicative price point and immediate ideas, keeping momentum in the sales conversation.”

“What stands out most is that this is not “AI” in the way many people have come to think of it. General AI tools can pull information from countless online sources, including forums, social media, and content that may not always be accurate or up to date. In contrast, Widgety AI only uses information sourced directly from the cruise lines themselves. That provides a real level of confidence and reassurance that the information we are sharing with customers is both accurate and current.

After a full year of trialling the system, both my team and I would highly recommend Widgety AI Cruise Assistant. It has become a genuinely valuable part of our sales process and, in my opinion, should form part of every cruise consultant’s standard selling procedure. It saves time, improves accuracy, supports stronger customer conversations, and ultimately helps convert enquiries into bookings more effectively.”

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