© 2024 Widgety Limited
Widgety is a powerful content platform that simplifies holiday content management and distribution. We centralise everything from holidays, tours, cruises, and brochures to images and resources into one easy-to-use system. While we don’t sell holidays or build websites, we make it easy for travel agents to access and showcase the holidays they sell.
Widgety provides travel agents and tour operators with a one-stop solution to getting cruise and tour content onto their websites and back office systems. Widgety offers:
Simplified Content Management: Widgety consolidates all operator content in one place, from itineraries and accommodation details to pricing and availability, no matter how complex.
Detailed Holiday Information: We showcase every detail —ranging from basic itineraries to comprehensive descriptions, including meals, transport, and upgrade packages.
Real-Time Updates: Once the content is uploaded to Widgety, it’s immediately available to agents, ensuring they always have the latest information.
Easy Onboarding & Setup: Getting started with Widgety is quick and straightforward. We’ll guide you through every step of the process, and with the help of your dedicated account manager, you’ll be up and running in no time.
Ongoing Support & Regular Updates: Once the content is live on Widgety, we’re not just done. Our platform continuously updates, so agents always have the latest details—without needing to manually update or monitor. Our support team is available to assist with any ongoing questions or adjustments, helping you manage your content with ease.
Traditionally, if a travel agent wanted to display up-to-date cruise itineraries, tours, pricing, and availability on their website, they would have to contact each cruise line and tour operator individually, request their API feed, and somehow integrate it into their system.
This process is time-consuming and often inefficient, as APIs differ in format, complexity, and reliability, with no industry standard to follow.
That’s where Widgety comes in.
We gather all the different data sources—whether from APIs, flat files, or spreadsheets—provided by cruise lines and tour operators, and input them into our system. Our technology then standardises and maps this information into one simple, unified format.
Using that standardised data, we create user-friendly Widgets, such as our Cruise & Tour Search and Ship iFrames, or our APIs. Travel agents can easily integrate these Widgets into their websites or quoting systems to provide their clients with accurate and up-to-date holiday options.
The data coming in from operators is never enough, and is enhanced by our in-house team who manually build and maintain:
With this combination, travel agents can offer clients a content-rich experience, complete with detailed day-by-day itineraries, often beyond what many operators provide on their own websites.
We cover everything from simple itineraries to detailed, multi-day trips, ensuring that every aspect of a holiday is well represented. Whether you offer cruises, tours, or a combination of both, Widgety allows you to input all necessary details, including:
Travel is a visual experience, and having high-quality images and videos can be a game changer for agents and customers alike. Widgety lets you upload:
For cruise lines, ships are at the heart of the experience. Widgety provides the platform for you to detail:
Save Time and Resources: Widgety eliminates the need for you to individually manage and distribute holiday content. Just send us what you have and our team will manually manage the rest.
Reach More Agents: Widgety helps you expand your reach by providing access to a wide network of travel agents. You’ll be able to connect with agents from all sizes of businesses, from independent agents to consortia and large groups. By providing them with detailed and accurate content, you increase the chances of your holidays being selected.
Details sell holidays, but they also take time to find. By having everything in one place, operators can save time, agents can be more efficient and customers can be more sure of exactly what it is they’re buying.
Widgety is not a replacement for your own trade platforms, but is an addition to the resources available to your agent partners.
Streamlined Distribution: Widgety integrates with existing travel agency platforms and systems, offering easy-to-use Widgets, APIs, and iFrames to ensure your content is where it needs to be. Whether it’s through a website, a booking engine, or a third-party tool, your content will be accessible wherever agents need it.
No API? No Problem: Not everyone has an API, and that’s okay. If you don’t have the technical resources to provide an API feed, you can simply upload your content using our easy-to-use spreadsheet format. Our team will help integrate it into the platform, ensuring that your holidays are still available to agents.
Widgety works with the majority of travel agents in the UK, from small independents, to consortia, to the largest homeworking groups. We have a solution to suit all budgets and all levels of IT ability.
Widgety provides all cruise and tour operators with a dashboard. Here they can review all the content we have, check all their holidays are loaded, see the current pricing plus view a list of all agents taking that content from Widgety. They can also see the Widgety clients that are not working with them.
There are four main ways that agents can access your content, click on each option below to find out more:
Andy Harmer – Director, CLIA UK & Ireland
We started in the UK with GBP prices, however we are now taking US$ and Euro pricing and are expanding globally. In 2025 we'll be introducing country-specific language translations. (View Cruise Pricing for more details)
We work with nearly all ocean, river and expedition cruise lines, leading tour operators, and holiday providers. View our current list here.
We provide all cruise and tour operators with a dashboard. Here they can review all the content we have, check all their holidays are loaded, see the current pricing plus view a list of all agents taking that content from Widgety. They can also see the Widgety clients that are not working with them.
We are not a travel agent, we don’t sell holidays, or build websites. We’re also not affiliated with any specific third party.
We have a range of our own products, including our comprehensive Cruise & Tour API and a selection of easy-to-install Widgets. Widgety also have a range solutions from third parties, which you can see in our Marketplace.
We don’t charge for distribution. Our pricing is determined by the size of your cruise fleet and whether it's ocean or river. For tour operators, we currently offer a fixed fee. As we expand, we may introduce pricing models for different markets, but for now, everything is included.
Easy! Simply get in touch with us via our contact form below, or by emailing enquiries@widgety.co.uk.
That depends on how complex your product is, the IT you have already and the size of your fleet (if applicable). While we try to get you up and running as quickly as possible, integration schedules can mean a short wait before you're fully set up. However, for brochures, trade resources and media, we can get you set up quickly.
Rediscover Travel Content
Call us on 023 8042 8000 or get in touch using our Contact Us page.
© 2024 Widgety Limited