How Agents Use the Cruise Search
Our cruise line partners might be familiar with the Widgets that we have available for agents to use, but we never really talk about the vast number of ways the features can benefit their marketing, and in turn how it can be another tool in your sales arsenal.
The Cruise Search has a lot of content in it. Not just the itineraries and pricing, but also maps, destination descriptions, fare sets, availability and a huge wealth of ship information. We have over a thousand ships on the Widgety platform, and while every agent won’t feature every operator, every single one of those has information on cabins, deck plans, dining options, entertainment on board, children’s facilities, wellness opportunities, enrichment and FAQs, all with images and descriptions.
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The Cruise Search can be used to create content for specific pages, whether that be about an operator, a river, a destination or anything else. This requires a little bit more technical knowhow but we’ve written a step by step guide that you can use here.
A great example of this in action can be seen on the Paul Cranny Travel website. There is a Cruise Search for different operators on different pages, meaning that they don’t have to worry about maintaining cruise information or doing the development to integrate our API.
The Cruise Search is designed to interact with any website, and every time you click something on the Widget, the web URL changes at the top of the page.
By having a unique link for every click, agents are able to share exactly what they’re looking at, whether that be directly to a customer, or, like Paul Cranny, create a new page specifically to show certain content.
Real World Uses
If you are running a special offer on your cruises, travel agents can share that information in a number of ways just by using the Cruise Search. They can do the search on the Widget and then take that URL to:
Share on their Facebook pages and groups. Add some images of the destinations to the post, mention the special offer and invite customers to click through to view the cruises.
Include it in their marketing. Agents can email their customers focusing on individual cruise lines, destinations or anything else by using the Cruise Search to create the search, and then make that the click through link.
Send it directly to a customer that’s looking for a cruise. If they’ve recently been contacted by someone after something specifican agent can send them the link via WhatsApp, Messenger, email or anything else.
Talking to a Travel Agent
You can include
whatever content you like
about your brand
What This Means For Operators
We have hundreds of Cruise Search Widgets out there, some are in use by individual homeworkers and others by entire consortia. Here’s how you can use the Cruise Search as your own sales tool:
Make sure that content is up to date everywhere – The Cruise Search updates automatically, so that agents don’t have to manually change any content themselves. Make sure that you send the Widgety team any latest updates so that your brand is accurately represented on hundreds of websites.
Education & training – We know that you don’t have time to train every single travel agent on your brand, and the training that you do should be focused rather than try to cover everything. The Cruise Search puts information in front of people when they need it, meaning that agents don’t have to be experts in every line all the time, and allowing you to focus your training efforts on the agents that are going the extra mile, or to promote something specific.
Be on all devices – The Cruise Search works on all devices and all browsers. How agents sell has fundamentally changed and a lot of people are now selling holidays over Facebook or via instant messengers, and so adding in quick links to content is a huge time saver for them.
Have your own Cruise Search – As part of your package with us you can have your own brand-specific Widget. This can be used to share in trade Facebook groups, by your sales team on the road or in any of your communications. Furthermore, you can check exactly what your content looks like for the agents that use it.
Upcoming partnerships – We have agreements in place with hundreds of agents already, and we have some big announcements coming on how we’re working with some of the largest consortia in the UK, as well as some new partnerships around the world too.